- Decide where your photos will be used: online shop, marketplace, social media, catalogue.
- Tell packshots (neutral backdrop) and styled shots apart.
- Prepare clean, complete products that are identical from one piece to the next.
- Write a brief: product list, angles, backdrop, series consistency.
- Check HD delivery and usage rights.
The packshot shows the product alone, on a neutral backdrop and under controlled light: it is the reference format for an online shop or a marketplace. The styled shot shows the product being used, worn or installed in a setting: it tells a story and works well on social media or on a home page. Many brands combine both.
List where the images will be published: product pages, banners, social media, brochures, adverts. Each medium has its own formats (square, vertical, panoramic). Say so before the shoot: it avoids cropping at the expense of the composition.
- Cleanliness: dust them, remove fingerprints and unnecessary labels.
- Presentation: iron textiles, straighten shapes, check the fastenings.
- Completeness: packaging, accessories and leaflets to be photographed if needed.
- Consistency: favour items from the same batch to keep colours identical.
- Quantity: plan a spare item for fragile products.
A good brief fits on one page: product list, desired angles for each (front, back, detail, scale), type of backdrop (white, coloured, textured), overall mood and visual references. You can also gather your inspiration in a moodboard from your client area once your quote is confirmed.
Our Commercial & products catalogue starts at €390 ≈ $430 with the Discovery package (delivery in 3 working days) and goes up to the Editorial for more ambitious needs. The number of visuals, the options (Reels, styled shots) and the delivery times depend on the package: compare them before requesting your quote. To choose between a neutral backdrop and a styled setup, read Packshot or styled product photo: which to choose?
The images are retouched and delivered in high definition in a private gallery, and commercial usage rights are transferred to you with no time limit: you can use them on your website, your marketplaces and your adverts. Remember to ask which files and formats are supplied.
- Dusty or marked products: every mark shows in high definition.
- Inconsistent series: different backdrops, angles or lighting from one photo to the next make a messy shop.
- Not prioritising: it is better to take care of your flagship products than to photograph everything at the same level.
- Neglecting details: textures, materials and finishes reassure the buyer.
- Forgetting formats: a square visual cannot always be cropped into a banner.
Marketplaces often impose rules (plain backdrop, proportions, resolution): check those of your platform before the shoot and put them in your brief. For an e-commerce website, think of a consistent series with several angles per product. For social media, add styled shots and vertical formats.
- Complete list of products, with references.
- Clean products, ready to photograph, with spare items.
- Brief: angles, backdrop, mood, formats and media.
- Visual references or moodboard.
- A contact who can be reached on the day of the shoot.
Frequently asked questions
A packshot shows the product alone on a neutral backdrop, while a lifestyle photo shows it in a context of use.
It depends on the package you choose and on how complex the products are: state your list in the quote request.
