- Specify the type of shoot: lookbook, e-commerce, campaign or portfolio.
- Prepare the garments (ironed, complete, right sizes) and the accessories.
- Choose models, hair and make-up in line with the art direction.
- Put the agreement on image rights and uses in writing.
- Gather a moodboard: mood, colours, references.
A lookbook presents a collection with a strong mood; an e-commerce shoot favours clear, consistent visuals that are quick to replicate; a campaign seeks brand image; a model portfolio shows the model’s versatility. Choosing the right format from the start avoids having to redo everything.
- Check that the outfits are complete (top, bottom, shoes, accessories).
- Iron or steam every piece, and plan what you need to adjust them on set (pins, adhesive tape).
- Plan the right sizes for each model.
- Gather the accessories (jewellery, bags, belts) that complete each look.
The choice of model, hairstyle and make-up must serve your art direction: natural for e-commerce, more elaborate for a campaign. State these choices in your brief so that everyone works in the same direction.
Before the shoot, put in writing what has been agreed with the models: permitted uses, media, duration and territory, any fee. This protects the brand as well as the models. If in doubt, have your agreement reviewed by a legal professional.
Gather visual references: mood, colour palette, light, framing. Once your quote is confirmed, you can structure them in a moodboard from your client area, with the products or pieces to showcase, and exchange with the team through comments.
Our Fashion, agencies & models offer starts at €450 ≈ $495 (Discovery, delivery in 5 working days) and also includes a monthly subscription reserved for models. Compare the number of visuals, the outfits and the delivery times before requesting a quote. For raw photos intended for an agency, discover our Polas and model digitals.
The day usually starts with set-up (lighting, set, rails), followed by a look test to validate the direction. Outfits are then shot in series, with regular breaks for the model and for hair or make-up changes. The day ends with details (accessories, close-ups) and packing up. Good preparation lets you do everything without rushing.
- A brief that is too vague: without references, everyone imagines a different result.
- Garments not ironed or incomplete: shooting time is lost on preparation.
- Too many looks for the time available: fewer outfits, better photographed, is the better choice.
- A vague agreement on rights: specify uses and duration in writing.
Retouching must stay consistent from one visual to the next: same tones, same skin rendering, same proportions. State your expectations (natural, editorial, heavily smoothed or not) in the brief to avoid back-and-forth.
Frequently asked questions
Specify it in your request: casting is part of the brief and can be organised with you depending on your project.
Fix the backdrop, framing and lighting from the start, then keep them identical across the whole series.
